Personal Branding: A framework

Photo by Austin Chan on Unsplash

Oh hey.

It’s January and you’re thinking about your personal “brand.”

But uh, what’s that even mean?

Especially in 2021…

  • In a remote-first company?
  • In Cybersecurity?
  • In any industry?

“Brand” is 3 things:

  1. Career Path: Where we’ve been and where we want to go.
  2. Leadership Style: How we deliver and execute.
  3. Message and Tone: How we communicate which messages.
What’s your “brand?”

Here’s a framework to help you think through what’s really driving your need to ‘rebrand’ or ‘step up’ or ‘reinvent.’ It’s a mix of:

  1. Things to notice: What are our motivators? What are our derailers?
  2. Things to do: What is expected? What can be done?
  3. Things to think about: What is real? What is possible?
Personal Brand: A framework for discovery

Would love to hear in the comments what’s missing? and what you found that works?

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