Personal Branding: A framework

Photo by Austin Chan on Unsplash

Oh hey.

It’s January and you’re thinking about your personal “brand.”

But uh, what’s that even mean?

Especially in 2021…

• In a remote-first company?
• In Cybersecurity?
• In any industry?

“Brand” is 3 things:

1. Career Path: Where we’ve been and where we want to go.
2. Leadership Style: How we deliver and execute.
3. Message and Tone: How we communicate which messages.

What’s your “brand?”

Here’s a framework to help you think through what’s really driving your need to ‘rebrand’ or ‘step up’ or ‘reinvent.’ It’s a mix of:

1. Things to notice: What are our motivators? What are our derailers?
2. Things to do: What is expected? What can be done?
3. Things to think about: What is real? What is possible?

Mindmap of Personal Brand Framework

Would love to hear in the comments what’s missing? and what you found that works?