
Oh hey.
It’s January and you’re thinking about your personal “brand.”
But uh, what’s that even mean?
Especially in 2021…
- In a remote-first company?
- In Cybersecurity?
- In any industry?
“Brand” is 3 things:
- Career Path: Where we’ve been and where we want to go.
- Leadership Style: How we deliver and execute.
- Message and Tone: How we communicate which messages.